DULUX
DULUX
DULUX
NEXT
HELLMANN'S
HELLMANN'S
EARND
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Press, Outdoor
Helping to grow the water-based interior trim market share for Dulux Trade by switching decorators/consumers from using solvent-based to water-based products. The product gives decorators a longer lasting professional finish. Agency: BBH
Rebrand, Digital, Film, Instore
We rebranded Next’s denim offering to create ‘My Denim’ brand. Working with a UX designer, we streamlined the jeans into 7 overarching categories for next.co.uk and in store, to help customers know which fit and style is right for them. We showcased them in a film featuring 7 girls, which showed a day in ‘My Denim.’ It achieved a 27.5% growth for the denim category and moved Next to the number 1 slot for denim (overtaking New Look & Topshop). It increased sales by 1/3. Agency: BBH
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
OOH, Press, Content, Digital, App
A deliciously simple digital and press campaign to inspire people to use Hellmann's Mayonnaise as an ingredient - not just a dollop on the side of the plate. Agency: FCB Inferno
O2 WEAR THE ROSE
O2 are proud partners of England Rugby. The World Cup #WearTheRose campaign called on the nation to get behind the team, #WearTheRose and Make Them Giants through the power of support. As England’s biggest supporter we felt O2 needed to lead by example – to #WearTheRose. So we switched the 'O' of O2, to the rose –
the first time O2 have allowed their logo to be changed in their history.
Every piece of retail communication during the World Cup, including the fascia of every O2 store, featured our ‘Rugby Football Union Rose 2’ logo. Store windows played host to the illustrated rugby giants from the animated TV ad, stopping people in the streets and prompting selfies with giants. Several flagship stores featured epic oversized bespoke designs. Agency: VCCP
But we didn't stop there; we used the rose on the grandest of scales by helping the nation amplify their tweets through the biggest stage possible - the roof of the O2 Arena - giving them huge coverage, literally.
As England fans had their tweets beamed live on to the roof throughout the World Cup, a giant projection of the rose grew with their support. This was not only a world first, but a word record too with 68 projectors and over 144 moving headlight fixtures.